Our leadership and advisory team is comprised of futuristic thought leaders in machine learning analytics with the experience to provide advanced technology solutions to companies operating physical locations.

George Shaw

George Shaw

Founder and CEO

George Shaw is the Founder and CEO of™. An accomplished industry veteran working at the intersection of data and engineering, Shaw is a true innovator in the fields of spatial intelligence (coining the term), machine learning, artificial intelligence, and related technology solutions.

Prior to founding™, Shaw served as Senior Director of Technical R&D at AltSchool. He additionally held senior technical positions at Intel and Target, working respectively as a Principal Engineer and Principal Data Strategist in Consumer IoT.

Preceding Intel and Target, Shaw was a Technical Fellow & Scientific Advisor and Vice President of R&D at RetailNext, revolutionizing the way retailers generate and utilize data about how customers move through their stores. He also served as a consultant at Second Spectrum, implementing spatiotemporal pattern recognition and machine learning technology to provide real-time insights based on NBA player movements.

He has served as an advisor to multiple startups and emerging technology entities and was previously a senior lecturer and educator at Otis College of Art and Design. He additionally holds multiple U.S. patents for his inventive work in the areas of retail analytics methodology, customer movement and path analysis.

Shaw earned his B.A. from Boston University and M.S. from MIT.

Zoë Cayetano

Zoë Cayetano

Head of Product

Zoë Cayetano is the Head of Product at™. With a deep background in data science and artificial intelligence, Cayetano drives product strategy and vision. Most recently, she was a Senior Product Manager for AI and IoT at Intel, leading product growth and strategy for Intel® Distribution of OpenVINO™ toolkit, an AI developer software tool, and product management for the Intel® Neural Compute Stick 2 and VPU-based developer kits.

Prior to Intel, Cayetano was a data science researcher for a particle accelerator lab at Arizona State University. In 2020, she was a Nominee for Venture Beat’s AI Rising Star Award.

Cayetano holds B.S. degrees in Engineering Physics/Applied Physics with Honors and Marketing from Arizona State University.

Jason Sadowski

Jason Sadowski, PhD

Head of Data Science

Jason Sadowski is the Head of Data Science at™. Sadowski uses his 10 years of expertise in statistical inference, geospatial data analytics, and machine learning to lead new data science development and oversee analytic operations.

Prior to joining™, he served as a Fellow with the Insight Data Science program. Sadowski has multiple peer-reviewed publications applying A/B testing and hierarchical regression models to marine biology and was an adjunct professor at the University of San Francisco.

Sadowski earned his B.S. from Rutgers University and his PhD from UC Davis.

James Ouyang

Head of Engineering

James Ouyang is the Head of Engineering at He leads the engineering team, driving internal processes alongside his passion for spearheading technical development efforts.

Prior to, he held roles as a Network Engineer at an Internet Backbone company and later as a Data Engineer on a 2020 U.S. Presidential campaign.

Ouyang earned his B.S. from Columbia University.

Advisory Board

Paco Underhill

Strategic Advisor and Former CEO
Envirosell; Author “Why We Buy”

Ken Jackowitz

Former Chief Product & Marketing Officer
Office Depot / CompuCom

Steen Graham

Founder, Stealth Startup;
Former GM / IoT & Edge AI Ecosystem, Intel

Mario Ciampi

Former COO, Children’s Place;
Former President, The Disney Store

Nate Ngerebara

Attorney, Weil, Gotshal & Manges LLP

Bharat Mediratta

Engineering Fellow, Coinbase; Former CTO, Dropbox;
President/CTO, AltSchool; Distinguished Engineer, Google

Rony Kubat

Chief Technology Officer, PhD Tulip Interfaces;
PhD MIT Media Lab

Birju Shah

Former Head of Product, Uber
Adjunct Professor, Northwestern University

Allan Haims

Former Sr VP Worldwide Disney Store, The Walt Disney Company
Former Vice President, Victoria’s Secret

Stacey Widlitz

Founder, SW Retail Advisors
Former TV Retail Analyst & Contributor, CNBC

Executive Advisors

Michelle Shevin

Technology Fellow, Ford Foundation
Adjunct Professor, NYU