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Welcome to Pathr Insights! Gain an accurate and deeper understanding of Pathr™ through published Articles, Press Releases, Testimonials, and Social Videos.

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Have Retailers Dialed a Wrong Number on Capacity?

As federal and local authorities ponder the challenge of “reopening” the country following weeks of coronavirus lockdowns, it won’t necessarily mean a return to “normal” conditions is anywhere close. Indeed, it seems likely that many of the compromises made to mitigate the coronavirus spread during the crisis will remain in place.

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Solving Social Distancing Through Spatial Intelligence

In order to understand the spread of disease, it’s common to use statistics and simulation. Epidemiologists have many tools at their disposal to understand the spatial patterns of disease outbreak and spread. These tools are blunt force instruments, however, due to the coarse granularity of the underlying data. We know 5 people in our county that caught the disease; however, what we aren’t focused on are some retrospective questions: was there a way for them to avoid catching it? Is there a way for others to lower their risk given asymptomatic individuals? How do we make our public spaces safer, implement these new social distancing practices, and still try to enjoy our day to day life? The answer lies in Micro-location and spatial intelligence.

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Emerging Stronger After Covid-19

This pandemic pause has provided a moment for all of us to stop and reflect on what really matters when it comes to our health, our priorities, and the way we work. As always, we look to emerge stronger than before and are optimistic about what the future holds, but recognize that change will also be required.

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MIT-Affiliated Companies Take on Covid-19

As the world grapples with the public health crises and myriad disruptions brought on by the Covid-19 pandemic, many efforts to address its impact are underway. Several of those initiatives are being led by companies that were founded by MIT alumni, professors, students, and researchers.

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Startups Changing Their Business Models in Response to Covid-19

Spatial Intelligence platform Pathr uses machine learning to understand how people navigate businesses. Because of the platform’s flexibility—it’s able to work across a variety of different environments to track anonymous location and movement data—Founder and CEO George Shaw saw an opportunity to adapt the service in response to the pandemic.

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Breakup in Aisle Three: Retail Tech Goes the Distance

That same voice calling for a cleanup in the produce aisle may also start telling people to break it up. With social distancing currently a top priority of retailers in the current environment, a supplier of shopper engagement and loss prevention technologies has flipped the script, now making devices that heighten real-time awareness of social distancing in retail stores.

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5 Retail Tech Solutions Keeping Shoppers Safe During Covid-19

The threat of coronavirus is changing the way retailers handle in-store traffic, with many stores limiting the number of shoppers who can be inside at any one time. With social distancing guidelines constantly in flux, retailers are turning to location technology and machine learning to help make shopping safer for both customers and employees.

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WSJ Pro: Artificial Intelligence – NRF Features Pathr™

Pathr.ai, an analytics platform for shop-floor activity, combines a proprietary "behavior engine" with existing in-store cameras and other sensors to map customer interactions in real time. That latter point is key, according to Chief Operating Officer Ryan Parker.

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Where Does Digital Reality End and Physical Reality Begin? With AI Algorithms, It Doesn’t Matter

Behavioral science is a classic discipline charting and analyzing actions between people to predict patterns. But what if a business (of any vertical) could get enough information about the behavior of its customers—in any number of physical locations pivotal to that organization’s success—without having to wait for a lengthy analysis? That’s the powerful promise of emerging Artificial Intelligence (AI) technology.

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Computer vision is here. Now what?

By now, you’ve probably heard about computer vision and recent advances in the field. Compared to even just 10 years ago when computer vision was in its infancy, deep learning software and algorithms now make it possible to accurately recognize objects, faces, and even emotions from common video streams.

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Spatial Intelligence Platform Pathr™ Announces Release of the “ON THE X” Marquee Software Solution for Brick and Mortar Retail

MOUNTAIN VIEW, Calif., Jan. 13, 2020 /PRNewswire/ --Pathr.ai, the industry's first Machine Learning…

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Pathr™, the Industry’s First Spatial Analytics “Behavior Engine,” Secures Venture Funding from E14 Fund

MOUNTAIN VIEW, Calif., Jan. 8, 2020 | PRNewswire - Pathr.ai, the industry's first and only…

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Former Intel Technology Strategist Ryan Parker Joins the New Spatial Intelligence Platform – Pathr™

MOUNTAIN VIEW, California, Dec. 19, 2019 | PRNewswire - Pathr.ai, the industry's first Machine…

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Announcing Pathr™, the Industry’s First AI-powered Spatial Intelligence Platform

MOUNTAIN VIEW, CA—December 12, 2019—Pathr.ai, the industry’s first and only Machine Learning (ML)…

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The Future of Data Driven Store Design: Retail Refined

In this podcast, Melissa Gonzalez discusses the evolution of store design through data collection and statistical analytics with George Shaw, founder of Pathr. Via computer vision and AI, George discusses how Pathr is able to capture actionable insights to inform operations teams, LP and marketing teams alike to illuminate shopper groups, customers and staff interactions and throughput opportunities at check-out. Social distancing will guide new store layouts, but science will help inform optimization and ways to increase flow without sacrificing safety.

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Pathr™ Demo Reel: NRF 2020

The Pathr™ behavior engine at work.

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Disruptive spatial analytics technology to move your brand forward

Watch Pathr Founder George Shaw discuss how Pathr’s behavior engine works, in real time, within a retail store context

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"Pathr™ represents a paradigm shift in the way we apply ML and predictive algorithms to better understand how individuals, groups and even objects interact within any number of physical environments—retail being chief among them. Spatial Intelligence is the next wave in shopper marketing, and an evolution of retail analytics as we know it."

- Ken Jackowitz

"Pathr™ provides spatial intelligence while respecting the privacy and dignity of individuals as they move through space. In a market full of invasive facial recognition, socio-economic/racial profiling, and psychographic vaporware, Pathr’s privacy benefits alone make this solution game-changing and future-proof for brick-and-mortar intelligence and security."

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