Pathr™ provides spatial intelligence while respecting the privacy and dignity of individuals as they move through space. In a market full of invasive facial recognition, socio-economic/racial profiling, and psychographic vaporware, Pathr’s privacy benefits alone make this solution game-changing and future-proof for brick-and-mortar intelligence and security.
Built for Privacy
Pathr.ai delivers unbiased data without measuring any personally identifiable information (PII) or demographic information, empowering you to achieve positive business outcomes in an unbiased way.
We display people moving inside a space as anonymous moving dots on a floor plan. After all,
That means, you’re leveraging existing CapEx to generate real value for your business with the peace of mind of knowing that you’re not violating people’s privacy.
We are proud to be GDPR and CCPA compliant – collecting 100% anonymous location data using your existing camera infrastructure without the need to tap into an individual’s mobile phone capabilities.
Fifty Five percent of consumers believe retailers share data with third parties or sell it to outside buyers.*
$5B-$15B can be at risk based on California Consumer Privacy Act (CCPA) regulations.*
* Deloitte – ‘Consumer privacy in retail: The next regulatory and competitive frontier’ (2019)