In this podcast, Melissa Gonzalez discusses the evolution of store design through data collection and statistical analytics with George Shaw, founder of Pathr. Via computer vision and AI, George discusses how Pathr is able to capture actionable insights to inform operations teams, LP and marketing teams alike to illuminate shopper groups, customers and staff interactions and throughput opportunities at check-out. Social distancing will guide new store layouts, but science will help inform optimization and ways to increase flow without sacrificing safety.
George Shaw is the Pathr Founder and CEO. A consummate industry veteran working at the intersection of data and engineering, Shaw is a true innovator in the fields of spatial analytics, Machine Learning (ML), Artificial Intelligence (AI) and related technology solutions. Prior to founding Pathr, a disruptive new pioneer in the Spatial Intelligence space, Shaw held senior positions at RetailNext, Intel, Second Spectrum, Target, and many other leading edge brands—working in the capacities of Principal Engineer, Principal Data Strategist, Vice President of Research and Development, Technical Fellow and Scientific Advisor. He serves as an advisor to multiple start-up and emerging technology entities, and has worked as a senior lecturer and educator. He additionally holds multiple U.S. patents for his inventive work in the areas of retail analytics methodology, customer movement and path analysis. Shaw graduated from Boston University, and holds a Master of Science degree from MIT.